1stCollab
Connecting Brands with Influencers fast and efficiently
Project Overview
1stCollab is an AI-powered influencer marketing platform that streamlines the process of launching and managing influencer campaigns.
Designed for brands and creators, it automates tasks such as sourcing creators, negotiating rates, reviewing content, handling payments, and tracking performance metrics.
Role
I was comissioned to design the creator progress dashboard. The goal is to give brands visibility into their campaign funnel metrics—both an overview and by creator—so they don’t need to ping the Slack channel for updates.
User Research
Wireframing
UI Design
Challenges
Lack of Real-Time Campaign Visibility
Brands often feel uncertain about what’s happening in their campaigns—especially during the early stages after creator approval, when there's a delay before creators appear in the dashboard. With no self-serve way to track progress, they frequently turn to Slack for updates, creating unnecessary back-and-forth and eroding confidence in the platform's transparency.
